Privacy Policy

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Privacy Statement

Dentsply Sirona's external global privacy statement

Last Corporate Update: May 11, 2018
Last Australian & New Zealand Update: November 2020

This Privacy Policy (the “Privacy Policy”) sets out how we, Dentsply Sirona Pty Limited (ACN 111 950 602) (“DENTSPLY SIRONA” or “we”) handle Personal Information that we collect, use, store and otherwise handle when you visit our webpages, purchase a product, enroll in one of our email services, request information, register on the websites, enter one of our contests, participate in a promotion, loyalty or rewards program, use any of the other interactive portions of our  websites, communicate with us through social media, by phone, through educational conferences, workshops, or other events, or in connection with an actual or potential business or employment relationship with us.

We also have a detailed Privacy Policy and Procedure for Australia and New Zealand which can be accessed here.

Questions about this privacy policy

If you have any questions or comments about this Privacy Policy, DENTSPLY SIRONA’s privacy practices, or if you would like us to update information or preferences you provided to us, please contact us at:

Email: ANZPrivacyOffice@dentsplysirona.com with “FAO: Privacy officer” in the subject header (the “Privacy Contact”), or

Web: www.dentsplysirona.com and use the information on the “Contact Us” page.

Types of personal information we handle

1. In Australia, “personal information” is defined as information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not or recorded in a material form or not.  It may include information relating to our customers, patients, shareholders, contractors or the staff of our suppliers, visitors to our buildings or website users. Information relating to our employees may be exempt from regulation under the Privacy Act 1988 (Cth) (Privacy Act) in cases where we engage in acts or practices directly related to: (i) a current or former employment relationship between us and the individual;  and (ii) an employee record held by us and relating to the individual. 

Special rules apply for collecting Personal Information which is sensitive information. This includes health information and information about a person's race, ethnic origin, political opinions, membership of political, professional or trade associations, religious or philosophical beliefs, sexual orientation or practices and criminal history. 

The types of Personal Information we may hold about you include:

a) Contact information (such as name, postal or email address, and phone number);

b) Business contact information (such as job title, department and name of organization);

c) Professional information (such as experience with DENTSPLY SIRONA products or services);

d) Payment details (including payment card number, expiration date, and billing address);

e) Shipping information (including the shipping address, dental distributor and phone number);

f) Username and password for the account you may establish on our websites;

g) Content (such as photographs and comments);

h) Information you choose to provide in connection with an employment application (such as veteran status, gender and ethnicity);

i) Information about you, your physical condition or your health which may be provided to us by you or your health providers to enable us to manufacture products for you;

j) Information generated by us in the course of managing our relationship with you, such as a history of our interactions with you, your purchases from us and information about your use of our products;

k) Information in connection with your interactions with pages you visit on our websites, such as your IP address, browser type, device used to access our websites, your preferences and information you clicked on our websites; and

i) Other information (such as demographic data, and shopping behaviour and preferences).

Purposes for which we handle personal information

2. DENTSPLY SIRONA needs to process Personal Information about you for a variety of purposes.  DENTSPLY SIRONA will only handle your Personal Information in accordance with applicable law for the following purposes:

a) Manage our business relationship with you, for example: (i) process your transaction; (ii) manage and maintain your account with us; (iii) respond to your questions and comments and provide customer support; (iv) set up a Dentsply Sirona loyalty program account; (v) allocate a Territory Sales Manager or equivalent to be your dedicated account manager;

b) Marketing, advertising and public relations, for example: (i) marketing our business and products to you; (ii) provide you with information you have requested about our company, our products and our services; (iii) provide you with information about, or samples of, our product range for marketing purposes; (iv) contact you through email,  telephone or postal mail; (v) tailor your experience on our websites by providing content that is relevant to your interests and geographic region;

c) Maintenance and statistics, for example: (i) help diagnose problems with our server; (ii) compile broad statistical data; (iii) update, administer and maintain our websites;

d) Recruitment purposes, for example; (i) evaluate your interest in employment and contact you regarding possible employment with DENTSPLY SIRONA; (ii) process your application, monitor recruitment statistics and comply with government reporting requirements;

e) Compliance, legal, regulatory and ethical purposes, for example (i) enforce our Terms of Use or other legal rights; (ii) comply with applicable laws, regulations and requests from governmental agencies; (iii) comply with industry standards and our policies; and

f) Research and product development, for example we may use information about your experience of using our products to help us improve our products.

Key legal rules about handling Personal Information

3. To the extent required by the Privacy Act: (i) we will not collect Personal Information about you unless that information is reasonably necessary for one or more of our functions or activities; and (ii) we will collect Personal Information only by lawful and fair means.  Further, when we collect Personal Information directly from you, we will take reasonable steps at or before the time of collection to ensure that you are aware of certain key matters, such as the purposes for which we are collecting the information, the organisations (or types of organisations) to which we would normally disclose information of that kind, the fact that you are able to access the information and how to contact us. 

4. If we use or disclose your Personal Information for a purpose (the “secondary purpose”) other than the main reason for which it was originally collected (the “primary purpose”), to the extent required by the Privacy Act, we will ensure that: (i) the secondary purpose is related to the primary purpose of collection (and directly related in the case of sensitive information), and you would reasonably expect that we would use or disclose your information in that way; or (ii) you have consented to the use or disclosure of your Personal Information for the secondary purpose; or (iii) the use or disclosure is required or authorised by or under law; or (iv) the use or disclosure is otherwise permitted by the Privacy Act (for example, as a necessary part of an investigation of suspected unlawful activity).

Disclosure of Personal Information relating to individuals

5. We intend to keep your Personal Information confidential, in compliance with our legal obligations. We do not sell, rent, trade or otherwise disclose Personal Information to third parties, other than as described in this Privacy Policy, for the purposes described above, or as we disclose to you at the time the information is collected. We may disclose your Personal Information in accordance with, and where permitted by, applicable law:

·         to our related bodies corporate, branches or associated offices;

·         in order for us to comply with our legal obligations, e.g. where we are required to disclose certain information to tax authorities or where we are required to respond to requests by law enforcement;

·         to protect the security or integrity of our business, including our databases and systems as well as the safety of our employees, customers and website visitors;

·         to any of our outsourced vendors, suppliers or distributors to facilitate the provision of contracted services or goods or to provide expanded services to our customers and website visitors, for example; outsource the processing of certain interactive website functions, administering email services, running special promotions and managing any loyalty points program;

·         for the purposes of facilitating a purchasing transaction with one of our distributors or dealers;

·         for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation, change of legal form, dissolution or similar event; and

·         to any other third party where you have provided your consent.

Security measures used to protect Personal Information

6. DENTSPLY SIRONA takes appropriate physical, technical and organisational security measures designed to safeguard and secure any Personal Information you provide to us. Nevertheless, unencrypted transmission to DENTSPLY SIRONA via the internet is not completely secure and we cannot guarantee the security of your Personal Information during any such unencrypted transmission.

International transfer of personal information

7. We may disclose or transfer your Personal Information to a third party in countries outside the country in which it was originally collected for further handling in accordance with the purposes set out in section 2 above, in particular your Personal Information may be transferred throughout the DENTSPLY SIRONA group. It is not practicable to specify all of the countries in which third party recipients of your Personal Information will be located, but those countries may include the USA, Germany, Sweden, Hong Kong and Switzerland.  In these circumstances we will, as required by applicable law, ensure that your privacy rights are adequately protected by organizational, technical, contractual and/or other lawful means. 

Retention of personal information

8. Your Personal Information will be retained for the duration of our business relationship and for a period of time thereafter as required by applicable local law or where we have a legitimate and lawful purpose.

9. DENTSPLY SIRONA will retain applications of unsuccessful candidates for a reasonable period after the application process to enable us to contact you if another suitable position arises or to comply with our legal obligations.

Your rights

10.  The Privacy Act gives you a right to  access and rectify  your personal information and complain to us about how we handle your Personal Information. 

11. Please contact us at ANZPrivacyOffice@dentsplysirona.com if you would like to access or correct the Personal Information that we hold about you.  Your request should make clear that a subject access request (SAR) is being made.  We may ask you to provide evidence of your identity if it is not clear. We will generally provide you with access to your personal information if practicable (although a fee may be imposed).  We will also take reasonable steps to amend any Personal Information that is incorrect. In some circumstances, we may not permit access to your personal information, or may refuse to correct your personal information, in which case we will provide you with reasons for this decision.

12. Responding to a SAR can be a time consuming exercise. DENTSPLY SIRONA may be able to get the information that you require more quickly if you are as specific as possible in your request. E.g., “I would like a copy of my Personal Information contained in my website member account file” or if you would like a copy of a particular document it would be helpful if the document is described carefully, including the title, creation date, author and likely place of storage.  This will help us to respond to your SAR as quickly as possible. You may be asked for further details to assist us if insufficient information is provided.

13. If you have any questions or complaints about the Personal Information we hold about you or about the way we handle that personal information, please contact the Dentsply Sirona Privacy Office at ANZPrivacyOffice@dentsplysirona.com.  To assist us in responding to such requests in a timely fashion, please include the phrase “Privacy Rights Request” in the title of your message. We will acknowledge your question or complaint as soon as possible and will seek to address any question or complaint within 14 days after that.

Public areas

14. This website may make chat rooms, careers, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your Personal Information in these areas. Do not use these areas to post Personal Information about third parties or discuss information about specific, identifiable patients.

Links to other websites

15. Our websites may contain links to other websites. DENTSPLY SIRONA is not responsible for the privacy practices or the content of unaffiliated third-party websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any website you visit via a link from our websites.

Updates to our privacy policy

16. We may at any time in our sole discretion revise or update this Privacy Policy. We will indicate at the top of the Privacy Policy when it was most recently updated. All changes are effective immediately when they are posted and apply to all access to and use of the websites thereafter. If you object to any modification, your sole recourse is to stop using the websites and providing us with Personal Information.

Cookies/tracking statement

17. In order to collect certain data described in this Privacy Policy, we may use cookie technology on our websites.

A cookie is a small text file which is sent to your browser and stored on your computer's hard drive, mobile phone or other device.  Session cookies make it easier for you to navigate our websites and expire when you close your browser. Tracking cookies remain longer and help in understanding how you use our websites and enhance your user experience. You can set your browser to notify you when you receive a cookie.  This enables you to decide if you want to accept it or not.  However, some of the services and features offered through our websites may not function properly if your cookies are disabled.

The following are examples of cookies that may be used on our websites:

a) Strictly necessary cookies. These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for, like saving your job application, adding products to a cart or checking out, cannot be provided. 

b) Performance / analytic cookies. These cookies collect data about how visitors use our websites, including the country from which the visitor is accessing the websites. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. Provided you have filled out the contact form on our website, these cookies may be used to contact you for a sales call.

 c) Functionality cookies. These are used to recognise you when you return to our websites. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

d) Targeting/Advertising Cookies: These are used to deliver ads which are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They remember that you have visited the website and this information may be shared with other organizations, e.g., advertisers. We use these cookies only if you have consented.

18. Our websites also use social and video plugins such as those provided by Facebook, Twitter, Instagram, LinkedIn or YouTube.

When you visit a page of our websites that contains a social, video or other plugin, your browser establishes a direct connection to the server for that plugin and provides them with the information that you have accessed on the corresponding page of our websites. If you are logged into that service as well, your visit can be connected to your account with that service. Therefore, if you interact with the plugins, for example by clicking “Like,” or entering a comment, the corresponding information is transmitted from your browser directly to that party. Your interaction with those services are governed by their applicable privacy policy and other policies which can be located on their websites.

19. When you visit our websites, we may allow some third parties (such as advertising networks and data analytics companies) to collect Personal Information about your online activities over time and across different websites.  For example, session recording tools, record your preferences and track your use of the websites. To find out more about your choices with respect to these tracking technologies, see “Your Choices.”  

Your Choices

20.If you no longer wish to receive promotional emails, you may unsubscribe at any time by clicking the “unsubscribe” link in the promotional emails sent to you or by contacting the Privacy Contact whose details are provided above. If you have an account with us, you may also unsubscribe from promotional emails through your account. Please note that even if you opt-out of receiving promotional emails from us, we may continue to send you non-promotional emails.   

21. If you have an account with us, you may make changes to your Personal Information by logging into your account and making changes there.

22. If necessary to comply with applicable law, we will ask for your consent to place cookies on your device.  Once your consent has been provided, this consent message will not appear again when you revisit our websites.  If you, or another user of your computer, wish to withdraw your consent at any time, you can do so by altering your browser settings or by contacting the Dentsply Sirona Privacy Office at ANZPrivacyOffice@dentsplysirona.com. You can find more information about cookies at: www.allaboutcookies.org and http://www.youronlinechoices.com/uk/.

23. Regular cookies generally may be disabled or removed using tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately. Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies or other tracking technologies. For information on disabling Flash cookies, visit. this page.

Please be aware that if you disable or remove these technologies, some part of our websites may not work and when you revisit our websites your ability to limit browser-based tracking technologies is subject to your browser settings and limitations. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. However, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, our websites currently do not recognize when they receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” visit http://www.allaboutdnt.com.

Notifiable Data Breaches

24. If there is a loss, or unauthorised access or disclosure of your Personal Information that is likely to result in serious harm to you, we will investigate and notify you and the Australian Information Commissioner as soon as practicable, in accordance with the Privacy Act.