TED Talk luminary Simon Sinek to deliver rousing keynote address at Dentsply Sirona World 2017
The “Together is Better” author and TED Talk extraordinaire will speak to Ultimate Dental Meeting attendees on essential leadership skills, earning success and establishing a brand that goes the distance
CHARLOTTE, N.C. (Feb. 7, 2017) – Dentsply Sirona, the Dental Solutions Company™, announced today that author and sought-after speaker Simon Sinek will present the keynote address at Dentsply Sirona World 2017 on Friday morning, Sept. 15.
Recognized by many as a visionary and ardent optimist, Sinek possesses an unorthodox yet refreshing outlook on corporate culture and the significance of strong leadership to incite action among professionals. Best known for popularizing the concept of WHY, he is a trained ethnographer who has dedicated his life’s work to discovering what motivates people, exploring different leadership styles, and breaking down the various stereotypes of different generations in an attempt to better understand why those individuals and the organizations that employ them “do the things they do.”
Sinek is also widely known for his TED Talk “How Great Leaders Inspire Action,” which is the third most-watched TED talk, ever. He introduced the Golden Circle, which he explains as the basis of why some organizations can inspire while others struggle to do so. This idea is conceptualized by three easily-digestible words: what, how and why. Sinek claims many organizations and leaders are unable to adequately inspire because they lack the understanding of why they do what they do; they fail to find their purpose outside of monetary gain.