In 1997 two dentists took part on Mr. Ashley Latter’s 2-day Ethical Sales & Communication Programme in Manchester, UK, and from those two dentists, now over 26,500 delegates, including Dentists, Orthodontists, Treatment-Coordinators, Specialists, and other team members have taken this Programme in 14 countries worldwide including Canada, USA, India, Singapore, Australia, and all over Europe. Ashley has written four books, his most popular is ‘Don’t wait for the Tooth Fairy’, & ‘You are Worth it - Communicate your Fees with Confidence’, encouraging dental professionals to achieve the income their services deserve. Ashley has now delivered over 33,000 hours of Business Coaching to the dental industry all over the world. He is specialized in getting Dentists/Orthodontists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans, and increased profits for the practices. Ashley has a unique process which includes sharing the proven strategies, coaching his delegates in a fun and positive way, allowing the delegates to develop new skills and behaviours and increase their levels of self-confidence, allowing for improved results and performance in the practice.